Harnessing the Power of Colors to Evoke Emotions in Consumers

In the world of design, marketing, and branding, the importance of color cannot be overstated. Colors play a powerful role in evoking emotions and can move consumers to make a purchase, sign up for that newsletter, or even tell everybody they know about their experience with your brand.

Understanding the psychology behind colors and their emotional impact on consumers can help businesses make informed decisions in their branding, advertising, and product …

How to Make Your UGC Campaign Stand Out With Winning Creative

The creative aspect of a user-generated content (UGC) campaign on social media is vital in making your campaign stand out, capturing your audience’s attention, and encouraging more users to participate. Here are some creative considerations to enhance your UGC campaign:

1. Compelling Visuals: Start by designing eye-catching visuals for your campaign. Whether it’s a visually appealing graphic, a captivating video teaser, or an attention-grabbing GIF, your visuals should convey the essence …

Graphic Design Fundamentals

Welcome to the captivating world of graphic design, where creativity takes center stage. Behind every visually stunning masterpiece lies a set of essential principles that form the backbone of exceptional design. Today, we’ll dive into the core principles of graphic design, unraveling the secrets of emphasis, balance, alignment, repetition, unity, variety, proportion, and white space.

1. Emphasis: Guiding the Eye

Emphasis is all about directing the viewer’s gaze. By using contrast, size, …

Spring clean your digital life

Here in the Midwest we’ve had a taste of spring, but it’s not quite here to stay. However, the few nice days we had, kicked us into a spring cleaning mindset. Maybe you’ve been watching organizing shows on Netflix inspiring a deep clean, but how about your computer and digital life?

For motivation, think about that time you deleted a large file off your desktop and your …

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How to Spice Up Your Zoom Happy Hour

It’s coming up on the one year anniversary of Zoom happy hours. We still can’t believe we’ve been hunkering down virtually for over a year. Luckily, our small but mighty team could spend hours, literally, on our Zoom-sesh get-togethers, but we know that’s not the case for every team. That’s why we’ve come up with a few ideas to spice up your Zoom happy hour experience to make …

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Flip’s Tips for Independent Contractors

In this gig economy and era of remote working, you may find yourself in a contracted position or maybe a first-time contracted position. Unlike your typical 9-to-5, you’re getting up and creating your own day. Sure, there are meetings and calls to attend as well as deadlines to meet, but for the most part you’re on your own. We know this can be an adjustment, as we are …

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Working From Home Toolkit

For many of us, we’re about a year into working from home. Was it a new transition for you? It was for me. As an extrovert who thrives in a collaborative environment, it has been a challenging lifestyle shift!

Many of the Flip team were used to working remotely so I leaned on colleagues for tips and resources. I also have a few of my own. We shouldn’t keep these a …

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