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Banner ads to save a streaming service for the world’s greatest films.

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FilmStruck was a subscription based, on-demand streaming service from Turner Classic Movies. Once hosting the world’s greatest collections of films; including the iconic Criterion Collection. The service was capturing cinephiles by focusing on rare, classic, foreign, arthouse, and independent cinema.

So, in targeting an audience of “passionados” –  FilmStruck was attracting famous directors …

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