Flipeleven partnered with PSC Couplings to execute an existing digital marketing strategy. PSC Couplings previously worked with a marketing consultant to create a digital marketing strategy, then partnered with Flipeleven on the execution of that strategy. Part of this strategy was to create brand awareness of PSC Couplings in the industrial manufacturing industry. Executing on an existing marketing strategy is a unique task. Not only do you have to review the strategy, you have to take inventory of all the existing sales and marketing collateral to figure out the best way to execute on the strategy with prioritized tactics.

We started with the current brand. The existing brand was very monochromatic. The strategy was to target the top-of-funnel awareness audience on the website. If we wanted to make an impact on this audience, we had to start with an impactful impression on the company.

A refresh on the existing brand and colors introduced an energizing green and a deeper blue to liven up the brand while keeping the trust of the original brand through continued use of the blue.