The Challenge
Build credibility and trust of the brand through the website with with pixel-perfect design precision and a full QA process to ensure the site displays and performs beautifully across every device.
Strategy
Refresh Salty’s website to match the brand’s style and meet digital best practices. Then provide a QA process ensure to ensure the site can keep up to speed with the company’s rapid growth.
Beginning with the goal of a pixel-perfect design, Flipeleven the worked to put in the place the supporting development structure and QA processes to ensure flawless execution. Online, this included getting back to best practice basics, like setting up a child-theme and centralizing css styling. From there, we developed their divi theme with custom modules to seamlessly manage instances of their growing carrier list across the site, modal solutions for announcements and sleek lottie animations.
On the process side, we not only executed thorough device, browser and ADA testing — we documented everything into a fine-tuned checklist. For Salty, we launched an optimized website and a replicable process to keep it that way.
“F11P positioned our business to sell.”
– Matt
Creative Director, Salty
Execution
Building off the website, we developed custom tools for Salty including a Sales calculator for lead generation, a license-by-state training tool and resource-driven blog section.
Technology
Augmenting their technology with our own to create quick communication channels for easy project management and streamlined workflow.
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