This consisted of awareness building through content marketing, implementation of a customer relationship management platform (CRM), and continuous improvement through analytics and campaign maintenance.
These essentials refreshed a traditional style of sales and marketing that depended heavily on spreadsheets, trade shows, and direct mailers.
Launch pilot campaign
Prove value with small measured tactics
Introduce DPM and CRM features
Integrate DPM and CRM
Train internal teams
Schedule larger scale campaign calendar
Measure, report, and improve
With the proper foundation under our feet, many digital tactics are used to carry out various campaigns throughout the year.