Alright, let’s get real for a minute. If you’re an educator thinking about stepping into the online space, you’re probably wondering, Where do I even start? Maybe you’ve been crushing it in the classroom for years, and now you’re looking to turn your expertise into something bigger—a website, a business, a resource hub for teachers and parents.

Well, let me tell you about Heidi Jane. Her journey might just inspire you to take that leap, and spoiler alert: Flipeleven played a big part in helping her shine.

Heidi’s Journey: From First Grade Teacher to Online Rockstar

Heidi started out teaching first grade. Ten years in, she found herself pivoting to online teaching during the pandemic—like so many educators. That’s when she discovered the Science of Reading. She started sharing tips and insights on social media, and, boom! Her following exploded. We’re talking 360,000 followers across Instagram, TikTok, and Facebook. Check out a typical day for Heidi:

But here’s the thing: followers don’t automatically mean sales. Heidi knew she had something valuable—decodable books, resources, and training for teachers—but she needed a way to get them into the hands of her audience. She needed more than just a social media presence; she needed a strong, professional website.

That’s where we came in.

How Flipeleven Helped Heidi Level Up

At Flipeleven, we don’t do cookie-cutter solutions. Heidi came to us with big dreams, and we rolled up our sleeves to make them happen. Here’s what we did:

We Built Her a Powerhouse Website
Heidi’s website went from being a basic blog to a full-on e-commerce machine. Now, her audience can find decodable books, sign up for memberships, and get training resources all in one place.

We Streamlined the Experience

Parents and teachers don’t have time to waste, and we made sure they didn’t have to. Everything on Heidi’s site is easy to find, easy to use, and super polished.

We Solved Problems Behind the Scenes

From WooCommerce shipping notifications to organizing her task management system, we handled the nitty-gritty so Heidi could focus on creating.

Why Does This Matter for You?

Look, if you’re an educator stepping into the online business world, you’ve got a lot to think about—content, messaging, monetization, the works. And here’s the truth: you don’t have to figure it out alone. Flipeleven is here to help.

  • Not Tech-Savvy? No problem. We’ll design a site that’s as simple to use as it is beautiful.

  • Selling Products or Subscriptions?
    We’ll make it easy for your audience to buy and even easier for you to manage.

  • Need Ongoing Support?
    We’ve got your back with maintenance, marketing, and more.

What’s Next for You?
Heidi’s story isn’t just about her—it’s about possibility. She went from the classroom to a booming online business. Now, she’s gearing up for her next big conference and dreaming about getting her resources into schools across the country.

And speaking of conferences, if you’re passionate about the Science of Reading, don’t miss the upcoming Science of Reading Mini-Con.

This incredible event, hosted by Heidi herself, brings together experts, educators, and passionate learners to dive deep into research-based literacy practices. It’s a must-attend for anyone looking to sharpen their skills, gain practical strategies, and network with like-minded professionals.

👉 Learn more and grab your spot today!

So, what’s your big dream? Whether it’s selling lesson plans, hosting webinars, or creating a hub for your community, Flipeleven can help you make it happen.

Let’s Build Something Amazing Together

Here’s the deal: you already have the passion and the knowledge. Let us take care of the web design, the tech headaches, and all the stuff that keeps you from doing what you love.

Ready to turn your expertise into an online empire? Let’s talk. Flipeleven is here to make your dream website—and your dream business—a reality.

Written by:
Justin Schnor

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