Checking the weather may be an automatic part of your daily routine but when you have that big outdoor event, camping trip, mudslide sponge race… wait, what? (we’ll get to that later) you need up-to-the-minute accurate forecasting. The Weather Channel apps are the world’s most downloaded and from the most trusted name in weather. So when they came to us to promote their suite of interactive forecasting apps – we went big.
So what does going big look like on a cell phone in Snapchat and Facebook? Taking the drama of everyday life with a twist, Flipeleven created a series of comedic videos and animated web banners. First, we started with cinematic and slightly absurd national TV spots with so much success, a third commercial was created and advertised during the US Open of Golf. Then, each video was cut into eye-catching socially shareable snippets with titles to follow the action while on mute.
To add to the drama, we paired banners with each video to takeover the sports section of cbssports.com. Weather seekers everywhere were able to easily share the ads organically.