A fast-growing insure-tech startup, Salty, partnered with Flipeleven at the beginning of 2021 to polish their brand online in order to position their proprietary software-as-a-service embedded insurance platform as the essential solution for a complex insurance process.
Build credibility and trust of the brand through the website with with pixel-perfect design precision and a full QA process to ensure the site displays and performs beautifully across every device.
Refresh Salty’s website to match the brand’s style and meet digital best practices. Then provide a QA process ensure to ensure the site can keep up to speed with the company’s rapid growth.
Beginning with the goal of a pixel-perfect design, Flipeleven the worked to put in the place the supporting development structure and QA processes to ensure flawless execution. Online, this included getting back to best practice basics, like setting up a child-theme and centralizing css styling. From there, we developed their divi theme with custom modules to seamlessly manage instances of their growing carrier list across the site, modal solutions for announcements and sleek lottie animations.
On the process side, we not only executed thorough device, browser and ADA testing — we documented everything into a fine-tuned checklist. For Salty, we launched an optimized website and a replicable process to keep it that way.
Mobile-first design & development approach
Site audit & address issues
Develop & Run QA Process
Train internal teams
Measure, report, and improve
Plan Future Sprints to Continually Expand Site
Building off the website, we developed custom tools for Salty including a Sales calculator for lead generation, a license-by-state training tool and resource-driven blog section.