When your client has a motto of “Always Innovating. Always improving.” – we knew we had to build a kickass digital marketing platform to keep up. Modine Manufacturing Company has been around for over 100 years. Built on innovation and now a global leader in the research, development and production of heat transfer technology. Flipeleven was inspired by the century of innovation and drew on that to craft a reliable and forward-thinking solution.
Producing a multi-tiered digital marketing strategy for a company with products in nearly every corner of the world means we had to go granular. Therefore, studying Modine HVAC’s target audience until we knew them better than family. First, we identified where and how they spend their time online. Then, we pulled out our arsenal of proven tactics to increase awareness of the Modine HVAC brand. That means, using top-of-funnel content to laser-focus on soon-to-be customers. We fed these into a shiny new CRM set up with marketing automation, therefore keeping the system running as smoothly as Modine’s own products.