JVA knew who their audience was – volleyball clubs, coaches, players, and parents – and built the main navigation of their old site based on that. However, delivering content to each of these segmented groups became complicated and confusing. Many of the users needed the same content. This created duplicate links and repeated pages, while burying JVA’s useful resources under multi-level dropdowns.
JVA users weren’t actually reaching the important members-only content that they were publishing. They needed a better site architecture.
We “F11P’d” the site structure, improving the user experience. Prioritizing JVA’s content groups based on their goals, and the goals of their users. Then, developing a new sitemap and navigation more clear and scalable. The new main navigation removed previous extra steps and brought the types of content JVA offers to the forefront.