Originally meant to be just an update of data on the original site, F11P pitched a visual refresh to bring life and freshness to an important campaign: Healthy Stores for a Healthy Community.
The campaign is a statewide collaboration between tobacco use prevention, nutrition and alcohol prevention partners. The goal is to improve the health of Californians through changes in community stores and to educate people how in-store product marketing influences consumption of unhealthy products.
This is a fancy way of saying that what you, your family, and friends see in local stores impacts the health of your community. With an enormous amount of data, this needed to be told in a story, not in just charts.