Flipeleven partnered with Visiongate on an existing digital marketing strategy. The existing brand was very monochromatic and targeted diagnostic testing companies. Our strategy was to target the patients and build awareness to drive demand for lung cancer pre-screening.

A refresh on the existing brand and colors introduced complementary accent colors to liven up the brand while keeping the trust of the original brand through continued use of the purple.

We then updated the website by redesigning, restructuring and creating new content for prospective patients.