Instagram has made major updates and feature enhancements in 2023. As brands and users continue to flock to Instagram for marketing and engagement, it becomes crucial to stay informed about the latest changes. In this blog post, we will explore the important Instagram updates and API changes that will impact your business, brand promotion, and user experience.

  1. Scheduled Posts on Instagram

The new, highly anticipated “Scheduled Posts” feature revolutionizes content management on Instagram. Scheduling posts in advance can save time and keep your profile active. Users can schedule pictures, videos, carousels, or reels up to 75 days in advance within the Instagram app. This feature is especially beneficial for businesses looking to publish content during peak engagement periods.

  1. Edit and Delete Photos in Carousel Posts

Unlock the power to edit and delete specific images within carousel posts. Users can now edit their carousel posts and remove unwanted pictures. This feature provides more flexibility and allows users to curate their content more effectively. Additionally, Instagram offers a 30-day restore option in case you change your mind.

  1. Monetization With Instagram Badges

Instagram’s badges feature opens up new revenue streams like badges for monetization for content creators.Eligible influencers can add badges to their live videos, allowing followers to support them by purchasing badges. Once an influencer has a business account and earns at least $100, they can transfer the amount to their account. The monetization feature can be enabled through the professional dashboard, and users can apply for eligibility if they’re not already eligible.

  1. Collaborate and Create with Collab

Uncover the benefits of collaborations, including brand partnerships and audience expansion with “Collab.” Content creators can use this new feature to invite others to collaborate on posts and reels, boosting mutual engagement and exposure.  Mutual posting through “Collab” opens up opportunities for creators to share insights, engage with brands, and explore collaborations with like-minded creators.

  1. Engage with “Add Yours” Photo Threads

Tap into the creative energy of your followers with the “Add Yours” sticker in Instagram Stories. This feature encourages users to upload related photos, fostering user-generated content and community engagement. Users can upload a story related to a specific theme and invite their followers to add related photos. This feature is ideal for public accounts and can be used by brands for organizing giveaways or photo contests, encouraging user-generated content.

  1. API Changes for Enhanced Live Video Streaming

On the technical side, Instagram has updated its API, allowing users to live stream videos, including IG media. The latest API update also enables users to fetch all comments on videos and send direct messages or replies to commenters. These API changes enhance the overall user experience and interaction possibilities. Stay up-to-date with Instagram’s API updates for live videos. 

  1. Revamped Instagram Web Version

Instagram’s web version has received a visual update, making it more engaging and user-friendly. While the new interface is currently available to random users in limited regions, it aims to provide a better visual experience, particularly for large-screen devices and iPad users using the Chrome browser. The new layout includes updated icons and text, improving usability and functionality.

  1. Enhanced Security with Paid Verification

Meta’s introduction of a paid version of the blue verification tick brings improved security and authenticity to Instagram. High-profile accounts can now pay $11.99 (web) or $14.99 (iPhone) for the blue tick, to establish their credibility on the platform. 

In conclusion, Instagram’s constant evolution reflects its commitment to providing an exceptional user experience and supporting brands and content creators. From scheduled posts and collaborative opportunities to enhanced security measures, Instagram continues to offer innovative features that can help you succeed in the dynamic social media landscape. Stay ahead of the game by leveraging these exciting updates. Embrace these changes and unlock the true potential of Instagram for your business with the help of Flipeleven. What are you waiting for? Get in touch with our team now.

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