The Challenge
digitize the sales and marketing process for a traditional-leaning sales and marketing team
Strategy
To prove the value of digital marketing to Modine’s internal team and build a system to manage it all.
Beginning with the creation of a digital marketing platform and promotional cycle from which we could continuously improve.
This consisted of awareness building through content marketing, implementation of a customer relationship management platform (CRM), and continuous improvement through analytics and campaign maintenance.
These essentials refreshed a traditional style of sales and marketing that depended heavily on spreadsheets, trade shows, and direct mailers.
Execution
With the proper foundation under our feet, many digital tactics are used to carry out various campaigns throughout the year.
“If it wasn’t for F11P our business would not be where it is today, and we would not have the social presence or the customer reach that they have given us.”
– Kimberly
Marketing Manager, Modine HVAC
Technology
Leveraging digital tech to create a harmony of applications working together for a solid foundation of marketing.
F11P touches 90% of Modine HVAC’s inbound sales and marketing efforts communicated through web-based channels.
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