FilmStruck was a subscription based, on-demand streaming service from Turner Classic Movies. Once hosting the world’s greatest collections of films; including the iconic Criterion Collection. The service was capturing cinephiles by focusing on rare, classic, foreign, arthouse, and independent cinema.

So, in targeting an audience of “passionados” –  FilmStruck was attracting famous directors and actors, aspiring ones, and all cinema die-hards in between.

FilmStruck tasked Flipeleven to distill this passion by creating and animating concepts that captured the essence of the iconic films on their roster. In 15-seconds or less! Our team took on the challenge – delivering 48 total banners on both Sizmek and Conversant advertising platforms – each with their own unique technical specs.

Each concept was pushing the boundaries of a display ad format. We were packaging movie-theater sized content into a size that could be placed on a broad variety of sites without losing its power. Because of striking animation, carefully chosen edits and bold typography pulled from the movies themselves, they created an instant nostalgia and aesthetic of the featured films. Therefore creating a compelling experience, while cutting through cluttered, high-traffic sites such as Yahoo, Variety, Buzzfeed, CNN, VanityFair and more.