Heartland Garage Builders

Heartland Garage Builders partnered with Flipeleven to achieve aggressive revenue growth targets. Our collaborative efforts are focused on enhancing their lead generation system, optimizing internal processes, and scaling high-margin services to increase profitability and long-term business value.

Our Approach

We began by optimizing systems and analytics, creating a central KPI dashboard to track performance in real time. Key digital assets were transitioned smoothly, ensuring uninterrupted lead flow and data integrity. Comprehensive call tracking was implemented to identify high-quality leads, and an audit of workflows revealed opportunities for optimization. Video SOPs for BuilderTrend were created to standardize and enhance project management processes.

Web design played a critical role in improving the user experience and increasing lead capture rates. The website was redesigned to emphasize clear calls to action, intuitive navigation, and a modern aesthetic that reflected the brand’s professionalism. Search engine optimization (SEO) strategies were implemented to enhance organic visibility, targeting high-value keywords and optimizing on-page content. Digital marketing efforts were expanded with a focus on targeted campaigns that reached ideal customer segments. Pay-per-click (PPC) advertising through Google Ads was optimized to reduce inefficiencies, driving qualified traffic at a more sustainable cost.

All these tactics were supported by detailed standard operating procedures (SOPs). These SOPs documented processes for web design, digital marketing, SEO, and PPC advertising to ensure consistency, scalability, and long-term operational efficiency.

Next, we focused on growth strategies, prioritizing high-margin services such as attached garages. Targeted marketing campaigns were launched to increase their share of revenue, supported by improved lead tracking and follow-up systems that boosted conversion rates. The digital marketing strategy was diversified, and new channels were explored to enhance visibility and attract more qualified leads.

Finally, we scaled operations and optimized performance to maintain steady growth. Detailed analytics monitored revenue, lead conversion rates, and service-specific performance. High-margin segments like attached garages were carefully tracked and refined to ensure strategic alignment and long-term profitability.