Mentos

A 12 man crew created 21 videos in 7 days.

Flipeleven headed up a team of 12 working nearly 24 hours a day to write, produce, direct, edit and upload 21 promotional videos in 7 days, capturing a massive event put on in by Mentos and Fast Horse. The premise, make a college Freshman shares 43,000 bottles of Mentos Gum in six days to earn free tuition and a free DJ Khaled concert for all of the University of Wisconsin Madison to enjoy.

Deliverables
Preproduction

To create this many videos, plenty of planning took place to capture a balance of promotional and documentary content.

Production

By day, a mobile production team was ready to capture the action.

Post-production

By night, our editing team took the day's content and cut it into promotional snippets for social.

Preproduction

The Minneapolis-based agency, Fast Horse, partnered with Flipeleven to create promotional content, document, and edit the event as it happened. Flipeleven's solution was to assemble a mobile production team to follow a loose agenda of daily activities for the college freshman. The skits were written and planned. Some were set to music to allow for flexibility in the edits. Some of the more critical pieces had to follow tight to a script to make sure we documented everything accurately.

Production

Flipeleven headed up a team of 12 working nearly 24 hours a day to write, produce, direct, edit and upload 21 promotional videos in 7 days, capturing a massive event put on in by Mentos and Fast Horse. The premise, make a college Freshman shares 43,000 bottles of Mentos Gum in six days to earn free tuition and a free DJ Khaled concert for all of the University of Wisconsin Madison to enjoy.

Post-Production

Flipeleven headed up a team of 12 working nearly 24 hours a day to write, produce, direct, edit and upload 21 promotional videos in 7 days, capturing a massive event put on in by Mentos and Fast Horse. The premise, make a college Freshman shares 43,000 bottles of Mentos Gum in six days to earn free tuition and a free DJ Khaled concert for all of the University of Wisconsin Madison to enjoy.

From the start, Flipeleven avoided the usual expectations. They took the big idea to a new level and delivered critical, creative thinking throughout the process. Expect anything but average from Flipeleven.
  • Alex Gaterud,
  • Former Account Director,
  • Fast Horse