Built-in buy-in: a simpler approach to creating a digital marketing platform
You plan. Then you build. Then you move in. Makes perfect sense if you’re building a house. But is this traditional, time-consuming process really appropriate if what you’re moving into is a digital platform?
You could probably guess that my answer is going to be “no,” but in reality it’s not far off from how some organizations still think about creating any digital presence. Sales & marketing …