21 Social Media Videos Produced For Digital Marketing Campaign
Have you ever been offered gum by a stranger and made a new connection? Mentos Gum and Fast Horse took that everyday act of generosity to a massive scale. How? By challenging one University of Wisconsin-Madison incoming freshman, Sam Jeschke, to share 43,000 bottles of Mentos Gum. That’s enough gum to make connections with the entire student body by the first day of class. In that timeline, he had to distribute 7,166 bottles per day, 298 per hour, 5 per minute.
Sam and the students of UW-Madison had a big reward for completing the challenge – DJ Khaled would play a free concert on campus. To help him along, consumers and classmates could track his location on campus. DJ Khaled and social media star Sara Hopkins encouraged Sam with their own social accounts. Of course, Mentos Gum wanted all of the action heavily documented on their social media and dedicated website for the event.
Taking on the documentary challenge, Flipeleven headed up a team of 12 – working nearly 24 hours a day. To take on writing, producing, directing, editing and uploading the videos each day of the event with a 4a.m. deadline. Totaling 21 promotional videos in 7 days.
The result? A fast-paced epic race down to the last bottle on the first day of class captured and shared for the freshman’s new fans to follow along from anywhere across the country in nearly real-time. And you guessed it, the students were treated to a performance from the legendary DJ Khaled!
INDUSTRY: Food
LOCATION: Kentucky
Preproduction
To create this volume of videos executed on tight timelines required logistics and planning to capture the balance of promotional and documentary content.
Production
By day, a fully operational mobile production team was ready to capture the action.
Post-production
By night, our editing team took the day’s content and cut it into promotional snippets for Social hitting the 4a.m. deadlines
Preproduction
The Minneapolis-based agency, Fast Horse, partnered with Flipeleven to create promotional content, document, and edit the Sam Has Mentos event in real time. Flip’s solution was to assemble a mobile production team to follow a loose agenda of daily activities for the college freshman. The skits were written and planned. Some were set to music to allow for flexibility in the edits. Some of the more critical pieces had to follow tight to a script to make sure we documented everything accurately.
Production
Flipeleven headed up a team of 12 working nearly 24 hours a day to write, produce, direct, edit and upload 21 promotional videos in 7 days, capturing a massive event put on in by Mentos and Fast Horse. The premise, make a college Freshman shares 43,000 bottles of Mentos Gum in six days to earn free tuition and a free DJ Khaled concert for all of the University of Wisconsin Madison to enjoy.
Post-Production
Flipeleven headed up a team of 12 working nearly 24 hours a day. All in order to write, produce, direct, edit and upload 21 promotional videos in 7 days. Therefore, effectively capturing a massive event put on in by Mentos and Fast Horse. The premise, make a college Freshman share 43,000 bottles of Mentos Gum in six days. Why? To earn free tuition and a free DJ Khaled concert for all of the University of Wisconsin Madison to enjoy.
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