We’ve partnered with the California Tobacco Control Program on many projects, including the redesign and management of their main website. The Story Of Inequity campaign had a strangely unique origin story.
The original request was to publish spreadsheets with years of data collected about how big tobacco companies targeted under-protected communities in California. Tasked with bringing these grim truths to light, our creative team took a powerful human approach. This visually stunning campaign emphasizes the danger that happens when big tobacco companies are more concerned about their bottom line.