This was accomplished by creating compelling, shareable spots that quickly hooked viewers even when played without sound. Combining comedy and clever messaging, Flipeleven delivered a multi-spot ad campaign introducing viewers to the unconventional side of forecasting. After all, using The Weather Channel app to find the right weather is essential in planning the first-ever MudSponge Run, Car-B-Que, Golf Cart Polo, or in trying to Brave a Storm, four concepts explored in these hilarious ads. In producing the spots, Flipeleven combined old-fashioned creative ingenuity with a clever use of tools, special effects, and digital expertise to punctuate each of the scenes.
Best of Show - American Advertising Federation
SILVER - District American Advertising Awards
Gold Soaring Statue Man - The Telly Awards