The Weather Channel
Three commercials and web banner ads for The Weather Channel App.
We created a series of comedic videos and animated web banners to promote downloads of The Weather Channel app. The first two videos, designed for national TV spots, were so successful a third commercial was created and advertised during the US Open Of Golf. Each video was also cut into socially shareable snippets for Facebook and Snapchat. The banners paired with each of the videos as a takeover for the sports section of cbssports.com.