California Tobacco Control Program: Story Of Inequity
A hard-hitting campaign that personalized data research.
We've partnered with the California Tobacco Control Program on many projects, including the redesign and management of their main website. The Story Of Inequity campaign had a strangely unique origin story. The original request was to publish spreadsheets with years of data collected about how big tobacco companies targeted under-protected communities in California. Tasked with bringing these grim truths to light, our creative team took a powerful human approach. This visually stunning campaign emphasizes the danger that happens when big tobacco companies are more concerned about their bottom line.