FilmStruck – This is Spinal Tap


Banner ads to save a streaming service for the world's greatest films.

FilmStruck was a streaming service for The Criterion Collection. We designed, animated, and delivered banner ads to display on high-traffic sites such as Yahoo, Variety, Buzzfeed, CNN, and VanityFair. Filmstruck tasked our team to create and animate concepts that captured the essence of these iconic films in 15-seconds or less. In the end, 48 total banners were delivered on bath Sizmek and Conversant advertising platforms.


Three creative concepts were written, designed, and pitched to FilmStruck – two were chosen for the campaign.

Animation And Programming

Banners were animated using HTML5 and JavaScript. Additional programming was done to track the success of each ad.

Publication Delivery

Assets and the overall theme for the campaign were shared in a promotional web banner campaign.


Three creative concepts were written, designed, and pitched to FilmStruck as a part of an ad campaign to save the cinephile-focused streaming service. Two approaches were chosen to be animated and developed into fully animated banner campaigns.

Discover the best

Every one of the films in The Criterion Collection has iconic moments that made them famous. These concepts used the iris from a camera to emphasize the pinnacle moments in each movie.

Keep it Classic

With classic movies at our disposal, why not use the titles themselves to sell the brand? Bolstered by nostalgic lines from the film, this one's here to make every cinephile smile.

Animation And Programming

Each customized animation exported as HTML5 for delivery to our programming team. To help us manage changes and versions efficiently, we set up the project in a GIT repository used to execute code and creative updates. A tight ship of five team members worked simultaneously to deliver the banners in a two-week timeline.

Publication Delivery

We implemented tracking and click-thru codes for both Sizmek and Conversant platforms on the banners for in-depth analytics that pushed our team to develop 48 ads in total. Communication with multiple teams was essential to both get final approval and optimize the banners to the right size and specification to be delivered to the publications.